Mama Analysis

Excusive Summary mammary gland is an internationally recognized make that was conventional since 1972 and has been the leader in the s noodle grocery store for several(prenominal) decades. They currently consume 10 SKUs, each targeting different, but connatural groups of consumers. This paper is based upon the audit of Mama’s clutch of statistical scattering from a selling imparts perspective. We take over distinctly stated the market information of Mama in footing of the market, target consumers, competitor summary, and the marketing mix with our master(prenominal) dialect on the diffusion. We have included the SWOT analysis of Mama’s distribution channel and stated its distribution strategies and objectives, soma of the channel, and analyzed Mama’s ability to make believe its targets needs. For unclouded understanding a diagram of Mama’s distribution channel has been included. Following the analysis of Mama’s distribution channel , we have stated how Mama’s centering aggroup deals with various types of situations such as environmental crush an conflicts, and have identified the different types of power Mama has with its channel members.

accompany Background Thai prexy Foods Public gild Limited was establish in 1972 with an initial registered capital of 6 million tical through a joint make between President Enterprise Co., Ltd. Of Taiwan which provides manufacturing technology expertise and Saha Pattanaphibul Co., Ltd. which responsible for marketing and distribution. The founding objective was to produce instant noodles un der the “ mommy” brand. The Comp! any’s first power point Offices were located on New Petchburi Road, while the first pulverisation was inaugurated at Nong Khaem District, Bangkok. later on the first year, all the shares whence were transferred to Thai stockholder who corpse as the major shareholder until now (Mama, 2007). The main billing of MAMA is to improve the outgo product quality, safety of foods consumption, as well as environmental concern....If you want to get a full essay, order it on our website: BestEssayCheap.com

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